{"id":50029,"date":"2026-01-12T12:12:03","date_gmt":"2026-01-12T12:12:03","guid":{"rendered":"https:\/\/www.emydex.com\/forresters-chicken-digital-transformation-emydex\/"},"modified":"2026-01-27T11:09:36","modified_gmt":"2026-01-27T11:09:36","slug":"forresters-chicken-digital-transformation-emydex","status":"publish","type":"post","link":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/","title":{"rendered":"Forresters Chicken: From Paper-Based Processes to Real-Time Visibility with Emydex"},"content":{"rendered":"\n\n\t<p>Processing over 1.4 million packs of chicken every week and supplying all major UK retailers, Forresters Chicken operates in an environment where efficiency, quality and traceability are critical to daily operations.<\/p>\n<p>With more than 50 years of history, the business had grown significantly. But as production volumes increased, so did the complexity of managing quality, performance and compliance across the factory floor.<\/p>\n<p>Like many food processors, <a href=\"https:\/\/www.emydex.com\/customers\/forresters-poultry\/\" target=\"_blank\" rel=\"noopener\">Forresters<\/a> reached a point where traditional, paper-based processes could no longer support the pace and scale of the operation.<\/p>\n<blockquote><p>Before Emydex, all of our quality control processes were paper-based. Everything was pen and paper, reams and reams of paper, and traceability was a nightmare.&#8221;<\/p>\n<p>Angus Dilliway-Parry &#8211; Owner \/ R&amp;D Director<\/p><\/blockquote>\n<h2>Operational Visibility Before Digital Transformation<\/h2>\n<p>Paper-based quality checks and manual records made it difficult for teams to gain a clear, real-time view of what was happening across production.<\/p>\n<p>From a management perspective, this lack of visibility impacted decision-making and operational efficiency.<\/p>\n<blockquote><p>From a management point of view, it was difficult to see the full picture at any one time.&#8221;<\/p>\n<p>John Acornley &#8211; Finance Director<\/p><\/blockquote>\n<p>Without instant access to reliable data, reacting quickly to issues, monitoring performance and meeting production expectations became increasingly challenging.<\/p>\n<h2>The Turning Point: Moving from Paper to Real-Time Data<\/h2>\n<p>The introduction of Emydex marked a fundamental shift in how Forresters managed production and quality. What was once fragmented and manual became digital, structured and immediately accessible.<\/p>\n<blockquote><p>The difference between before Emydex and after Emydex is like night and day. The access to information is phenomenal.&#8221;<\/p>\n<p>John Acornley &#8211; Finance Director<\/p><\/blockquote>\n<p>Real-time access to production and quality data transformed daily operations across the business.<\/p>\n<h2>Embedding Data into Everyday Operations<\/h2>\n<p>Today, Emydex is used consistently across the factory floor and beyond. Production planners, operators and managers rely on the system daily to support informed decision-making.<\/p>\n<blockquote><p>The planners use it day in, day out. The factory uses it day in, day out. We have screens up giving the staff and managers the data they need.&#8221;<\/p>\n<p>Nick Cooper &#8211; Operations Director<\/p><\/blockquote>\n<p>This visibility extends beyond the physical factory.<\/p>\n<blockquote><p>Even if you&#8217;re not in the factory, you can pull up Emydex information on your computer and see exactly what&#8217;s going on.&#8221;<\/p>\n<p>Nick Cooper &#8211; Operations Director<\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/PyKwI1sxQok\" width=\"820\" height=\"461\" allowfullscreen=\"allowfullscreen\">\ufeff<\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Turning Insight into Continuous Improvement<\/h2>\n<p>With accurate, real-time data available instantly, <a href=\"https:\/\/www.emydex.com\/forresters-chicken-celebrates-a-decade-of-quality-management-with-emydex\/\" target=\"_blank\" rel=\"noopener\">Forresters<\/a> can analyse performance, challenge inefficiencies and drive continuous improvement.<\/p>\n<p>Production metrics such as packing rates, throughput and giveaways are no longer retrospective. They are visible, measurable and actionable.<\/p>\n<p>This data-led approach supports ongoing improvements across efficiency, yield and performance.<\/p>\n<blockquote><p>We use it as a tool to improve what we&#8217;re doing, efficiencies, line rates and giveaways.&#8221;<\/p>\n<p>Nick Cooper &#8211; Operations Director<\/p><\/blockquote>\n<h2>Stronger Traceability, Supported by Partnership<\/h2>\n<p>Alongside efficiency gains, traceability has significantly improved, providing confidence across audits, compliance and day-to-day operations.<\/p>\n<p>Equally important is the long-standing relationship behind the technology.<\/p>\n<blockquote><p>Our partnership with Emydex has been fantastic for more than a decade. They&#8217;ve been responsive, innovative and collaborative.&#8221;<\/p>\n<p>John Acornley &#8211; Finance Director<\/p><\/blockquote>\n<p>The value of that partnership extends beyond the system itself, offering accessible support and a personal approach.<\/p>\n<h2>Looking Back, Looking Forward<\/h2>\n<p>Reflecting on the journey, it&#8217;s clear that Emydex has become embedded in how Forresters operates.<\/p>\n<blockquote><p>Looking back now, you think, how did we manage without it before?&#8221;<\/p>\n<p>Nick Cooper &#8211; Operations Director<\/p><\/blockquote>\n<p>Today, the business benefits from real-time visibility, improved efficiency and a stronger foundation for future growth.<\/p>\n<blockquote><p>It&#8217;s been a really good thing for our business. We really appreciate what Emydex does to help Forresters run efficiently every day.&#8221;<\/p>\n<p>Nick Cooper &#8211; Operations Director<\/p><\/blockquote>\n<p><strong>\u00a0<\/strong><\/p>\n<strong>Want to see how real-time visibility and traceability can support your operation?<\/strong><br \/>\n<a href=\"https:\/\/solutions.emydex.com\/europe-book-a-meeting\">Learn more about Emydex&#8217;s Manufacturing Execution and Quality Management solutions or <strong>contact our team<\/strong> to discuss your requirements.<\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>Processing over 1.4 million packs of chicken every week and supplying all major UK retailers, Forresters Chicken operates&#8230;<\/p>\n","protected":false},"author":19,"featured_media":50024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[269,308,349,245,319],"class_list":["post-50029","post","type-post","status-publish","format-standard","has-post-thumbnail","category-europe-au","category-packing-management-au","category-poultry-au","category-quality-management-au","category-traceability-reporting-au","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forresters Chicken: From Paper-Based Processes to Real-Time Visibility with Emydex | Emydex<\/title>\n<meta name=\"description\" content=\"Discover how Forresters Chicken achieved digital transformation with real-time production visibility, traceability and efficiency using Emydex.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forresters Chicken: From Paper-Based Processes to Real-Time Visibility with Emydex | Emydex\" \/>\n<meta property=\"og:description\" content=\"Discover how Forresters Chicken achieved digital transformation with real-time production visibility, traceability and efficiency using Emydex.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/\" \/>\n<meta property=\"og:site_name\" content=\"Emydex\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Emydextechnology\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-12T12:12:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T11:09:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emydex.com\/wp-content\/uploads\/2026\/01\/Forresters-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lorraynne Oliveria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorraynne Oliveria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/\"},\"author\":{\"name\":\"Lorraynne Oliveria\",\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/#\\\/schema\\\/person\\\/951375eb2bc19e3cfbba4511ef0ed6f6\"},\"headline\":\"Forresters Chicken: From Paper-Based Processes to Real-Time Visibility with Emydex\",\"datePublished\":\"2026-01-12T12:12:03+00:00\",\"dateModified\":\"2026-01-27T11:09:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/\"},\"wordCount\":638,\"publisher\":{\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.emydex.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Forresters.png\",\"articleSection\":[\"Europe\",\"Packing Management\",\"Poultry\",\"Quality Management\",\"Traceability Reporting\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/\",\"url\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/\",\"name\":\"Forresters Chicken: From Paper-Based Processes to Real-Time Visibility with Emydex | Emydex\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.emydex.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Forresters.png\",\"datePublished\":\"2026-01-12T12:12:03+00:00\",\"dateModified\":\"2026-01-27T11:09:36+00:00\",\"description\":\"Discover how Forresters Chicken achieved digital transformation with real-time production visibility, traceability and efficiency using Emydex.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.emydex.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Forresters.png\",\"contentUrl\":\"https:\\\/\\\/www.emydex.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Forresters.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/forresters-chicken-digital-transformation-emydex\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Forresters Chicken: From Paper-Based Processes to Real-Time Visibility with Emydex\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/\",\"name\":\"Emydex\",\"description\":\"Food Processing Software Solutions\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/#organization\",\"name\":\"Emydex Food Processing Solutions\",\"url\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.emydex.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/emydex_logo_rgb_671x302.jpg\",\"contentUrl\":\"https:\\\/\\\/www.emydex.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/emydex_logo_rgb_671x302.jpg\",\"width\":671,\"height\":302,\"caption\":\"Emydex Food Processing Solutions\"},\"image\":{\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Emydextechnology\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/emydex-technology\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.emydex.com\\\/au\\\/#\\\/schema\\\/person\\\/951375eb2bc19e3cfbba4511ef0ed6f6\",\"name\":\"Lorraynne Oliveria\",\"sameAs\":[\"http:\\\/\\\/emydex.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Forresters Chicken: From Paper-Based Processes to Real-Time Visibility with Emydex | Emydex","description":"Discover how Forresters Chicken achieved digital transformation with real-time production visibility, traceability and efficiency using Emydex.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/","og_locale":"en_US","og_type":"article","og_title":"Forresters Chicken: From Paper-Based Processes to Real-Time Visibility with Emydex | Emydex","og_description":"Discover how Forresters Chicken achieved digital transformation with real-time production visibility, traceability and efficiency using Emydex.","og_url":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/","og_site_name":"Emydex","article_publisher":"https:\/\/www.facebook.com\/Emydextechnology","article_published_time":"2026-01-12T12:12:03+00:00","article_modified_time":"2026-01-27T11:09:36+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.emydex.com\/wp-content\/uploads\/2026\/01\/Forresters-1024x576.png","type":"image\/png"}],"author":"Lorraynne Oliveria","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lorraynne Oliveria","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/#article","isPartOf":{"@id":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/"},"author":{"name":"Lorraynne Oliveria","@id":"https:\/\/www.emydex.com\/au\/#\/schema\/person\/951375eb2bc19e3cfbba4511ef0ed6f6"},"headline":"Forresters Chicken: From Paper-Based Processes to Real-Time Visibility with Emydex","datePublished":"2026-01-12T12:12:03+00:00","dateModified":"2026-01-27T11:09:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/"},"wordCount":638,"publisher":{"@id":"https:\/\/www.emydex.com\/au\/#organization"},"image":{"@id":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emydex.com\/wp-content\/uploads\/2026\/01\/Forresters.png","articleSection":["Europe","Packing Management","Poultry","Quality Management","Traceability Reporting"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/","url":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/","name":"Forresters Chicken: From Paper-Based Processes to Real-Time Visibility with Emydex | Emydex","isPartOf":{"@id":"https:\/\/www.emydex.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/#primaryimage"},"image":{"@id":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emydex.com\/wp-content\/uploads\/2026\/01\/Forresters.png","datePublished":"2026-01-12T12:12:03+00:00","dateModified":"2026-01-27T11:09:36+00:00","description":"Discover how Forresters Chicken achieved digital transformation with real-time production visibility, traceability and efficiency using Emydex.","breadcrumb":{"@id":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/#primaryimage","url":"https:\/\/www.emydex.com\/wp-content\/uploads\/2026\/01\/Forresters.png","contentUrl":"https:\/\/www.emydex.com\/wp-content\/uploads\/2026\/01\/Forresters.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.emydex.com\/au\/forresters-chicken-digital-transformation-emydex\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.emydex.com\/au\/"},{"@type":"ListItem","position":2,"name":"Forresters Chicken: From Paper-Based Processes to Real-Time Visibility with Emydex"}]},{"@type":"WebSite","@id":"https:\/\/www.emydex.com\/au\/#website","url":"https:\/\/www.emydex.com\/au\/","name":"Emydex","description":"Food Processing Software Solutions","publisher":{"@id":"https:\/\/www.emydex.com\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emydex.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.emydex.com\/au\/#organization","name":"Emydex Food Processing Solutions","url":"https:\/\/www.emydex.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.emydex.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/www.emydex.com\/wp-content\/uploads\/2021\/06\/emydex_logo_rgb_671x302.jpg","contentUrl":"https:\/\/www.emydex.com\/wp-content\/uploads\/2021\/06\/emydex_logo_rgb_671x302.jpg","width":671,"height":302,"caption":"Emydex Food Processing Solutions"},"image":{"@id":"https:\/\/www.emydex.com\/au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Emydextechnology","https:\/\/www.linkedin.com\/company\/emydex-technology\/"]},{"@type":"Person","@id":"https:\/\/www.emydex.com\/au\/#\/schema\/person\/951375eb2bc19e3cfbba4511ef0ed6f6","name":"Lorraynne Oliveria","sameAs":["http:\/\/emydex.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.emydex.com\/au\/wp-json\/wp\/v2\/posts\/50029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emydex.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emydex.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emydex.com\/au\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emydex.com\/au\/wp-json\/wp\/v2\/comments?post=50029"}],"version-history":[{"count":0,"href":"https:\/\/www.emydex.com\/au\/wp-json\/wp\/v2\/posts\/50029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emydex.com\/au\/wp-json\/wp\/v2\/media\/50024"}],"wp:attachment":[{"href":"https:\/\/www.emydex.com\/au\/wp-json\/wp\/v2\/media?parent=50029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emydex.com\/au\/wp-json\/wp\/v2\/categories?post=50029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}