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Emydex CEO Update – Reflections on 2024 & Expansion Plans for 2025

7th March 2025

Home / Uncategorized @us / Company Updates / Emydex CEO Update – Reflections on 2024 & Expansion Plans for 2025

7th March 2025

Emydex CEO Update 2024

2024 Highlights

Global Expansion and BAADER Partnership

In this Emydex CEO Update, reflecting on 2024, Emydex has continued its global expansion, driven by BAADER’s acquisition of a majority shareholding in July 2023. Headquartered in Luebeck, Germany, BAADER is a global manufacturer and supplier of food processing machinery and solutions, with 30 subsidiaries across Europe, the USA, China, South America, Africa, and Asia. BAADER employs 1,650 people in more than 100 countries worldwide. 

Emydex is collaborating with BAADER on several significant opportunities with meat processors in new Emydex markets, including Brazil, Indonesia, the Philippines, and the Middle East.  

New Markets and Customer Growth

In January 2024 and 2025, Emydex exhibited on the BAADER booth at the IPPE trade show in Atlanta, USA, the world’s largest annual poultry, meat, and animal food industry event. Since then, Emydex has expanded beyond its traditional core markets of Europe, Australia, New Zealand, and Canada, securing new customers such as Murray’s Chicken in New York and Sustainable Beef in Nebraska, USA. New Emydex hires have also been onboarded at BAADER’s Kansas City, Missouri, factory base. 

System Implementations in New Zealand

In New Zealand, following successful implementations of the Emydex factory floor MES system in its primary beef processing plants in Belfast, Dargaville, and Hawera, Silver Fern Farms went live with Emydex in their fourth beef primal processing plant in Te Aroha, North Island. Two more plants, Finegand and Pacific, are scheduled to go live before Summer 2025, bringing the total to six primary beef plants operating Emydex. The project’s next phase will see Emydex expand into Silver Ferns’ venison plants in New Zealand. 

Irish Projects and Partnerships

Closer to home in Ireland, where Emydex’s headquarters is based, Ireland’s largest primary Lamb processor, Irish Country Meats, went live in December 2024, with Emydex in their main plant in Camolin, Co. Wexford. 

Company Achievements

Emydex celebrated twenty years in business in April 2024, achieving the accolade of being one of Ireland’s Best Places to Work in 2025 for the first time. This recognition has led to several former Emydex employees rejoining the company after leaving for a change of scene post-COVID. 

The Emydex team of meat industry experts have also grown over the past year, with additional Meat Industry Business Analysts appointed in Ireland, Slovakia, and New Zealand. 

The Emydex Quality Management System (EQMS) continued its rollout at Dawn Meats, now operating in fourteen of its plants across Ireland and the UK. Emydex customers also adopted the Emydex Quality Management System in Australia, Canada, and the USA. 

Looking Ahead to 2025

Looking ahead, 2025 promises to be a busy year for Emydex. Eight new factory installations are scheduled to go live in Ireland, the USA, Australia, and New Zealand in the first half of the year. 

If you want to learn more – contact Ireland, Australia, New Zealand, South Africa, or North America offices

Request a Demo

Filed Under: Africa, Australasia, Company Updates, Europe, Kill Line & Settlements, Markets, North America, Uncategorized @us, Warehouse Management

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A Testament to Our People-First Culture Emydex Technology is proud to announce that we have once again earned…

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Australasia Tour 2025: Strengthening Partnerships Across ANZ

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In Weeks 45 and 46 of 2025, Emydex CEO David McMahon will join our new General Manager for…

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