Emydex North America Market Update

Emydex Technology, a Dublin company specialising in Traceability Software for the food processing industry, have secured its third customer in the North American market. This contract brings to 120 the number of processing plants using Emydex software worldwide, in 14 countries. The company secured its first North American contract in Canada two years ago with pork processor Donald’s Fine Foods and has since closed a deal with Canadian Fishing Company (Canfisco).

Emydex was established in 2004 by co-founders James Grennan and Redmond Burke to offer fish and pork producers and food processors an integrated production management system tailored to their needs.

Now led by chief executive David McMahon, Emydex employs more than 50 people at its Dublin headquarters and overseas offices in Canada, Australia and South Africa. The company’s factory- floor software is aimed primarily at large-scale processors. The software combines production control with traceability and quality reporting, yield analysis, stock and food safety management.

“We’ve now moved into the Saas (software as a service) space,” said McMahon.

“We are very focused on our three export markets: Africa, Australia and North America.

“We have spent 12 years developing solutions for 60 customers, with 120 plants around the world, and the question then became ‘what else do they need from us?’.

“We’ve spent the last two years building an online quality management system and that’s been really successful. We then went back to our customers with ten other products we were thinking of building and asked them ‘how interested are you?’.

“They came back and offered to help us with design and testing. So, we’re now working on three new products, two of which are Saas, for group production planning group animal payments and Factory of the Future.”

An export-led company, Emydex has customers in South Africa, Australia, New Zealand, Canada and Namibia. The firm targets countries with strong meat exports, a relatively low concentration of large-scale processors and a strong regulatory framework for food traceability.

Emydex is a client company of state agency Enterprise Ireland. “They have helped us with R&D grants for new product development and internationalisation grants to help market entry into our key new markets,” said McMahon.

Written by Elaine O’Regan – Sunday Business Post

The Business Post

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