In Weeks 45 and 46 of 2025, Emydex CEO David McMahon will join our new General Manager for Australasia, Shane Hayes, on a two-week tour of Australia and New Zealand. Together, they will meet with customers and prospects to deepen relationships, gather market insights and explore opportunities to advance operations across the region.
This initiative goes beyond a traditional visit. It underscores Emydex’s long-term commitment to the Australasian market and opens new avenues for collaboration with industry leaders across meat, seafood and produce.
Why Australasia Matters
Australia and New Zealand are home to some of the world’s most advanced processors. From red meat to seafood, the region is recognised for its high standards, operational complexity and continuous focus on innovation.
For Emydex, Australasia is a growth hub where technology is tested at scale and partnerships are built on trust, transparency and long-term value.
Shane Hayes, General Manager for Australasia, notes:
Meeting our customers face to face helps build trust and deepen relationships. Having David alongside me speaks to the commitment Emydex has in the Australasian market.”
David McMahon, CEO of Emydex, adds:
Australia and New Zealand are key pillars in our global growth strategy. Processors here operate at a high level of complexity and innovation, which aligns perfectly with our platform’s strengths. My goal during this trip is to listen, learn and work together on solutions that deliver real impact.”
David’s presence alongside Shane reflects Emydex’s role in the region not just as a technology provider, but as a strategic partner invested in long-term success.
A Strong Foundation in Australasia
Emydex isn’t new to the region. We are already trusted by some of Australasia’s largest and most innovative processors.
From Silver Fern Farms and Wilson Hellaby in New Zealand to Harvey Beef and Sunpork Group in Australia, our solutions support operations across beef, lamb and pork processing.
With more than 120 live installations worldwide and a growing team on the ground, Emydex is well positioned to drive the next wave of digital transformation in the region.
This tour builds on that foundation by deepening relationships, gathering feedback and shaping solutions together with our partners.
What Customers Can Expect
During the tour, David and Shane will:
-
Visit customer sites across Australia and New Zealand
-
Explore new project opportunities with prospects
-
Share insights into Emydex’s evolving product roadmap
-
Gather feedback on regional priorities and future needs
-
Strengthen partnerships that drive long-term success
Across regions and sectors, from poultry to lamb, the conversations will be practical, relevant and focused on measurable outcomes.
David McMahon emphasises:
This tour is about listening carefully, understanding what matters most to our customers and shaping solutions together. Our presence in Australasia reflects a long-term vision to grow with the industry and support our partners in achieving their goals.”
Want to Meet David & Shane?
If you are a customer looking to share feedback, or a prospect interested in how Emydex can help transform your operations, this is the right time to connect.
Book a meeting with David & Shane
Let’s discuss your goals, your challenges and how Emydex can help drive sustainable growth and operational excellence in your business.
