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Emydex at IPPE 2026

Our third consecutive year exhibiting poultry processing solutions in partnership with BAADER. 

Emydex will be exhibiting at IPPE 2026 for the third consecutive year, once again in partnership with BAADER. Taking place from 27–29 January in Atlanta, IPPE remains the world’s leading event for the poultry, meat and food processing industries. 

For Emydex, IPPE continues to be a key opportunity to meet processors who are actively looking to modernise operations through practical, data-driven solutions. 

Supporting poultry processors with real-time operational insight 

Across poultry plants worldwide, processors are under growing pressure to improve efficiency, strengthen compliance and respond faster to operational challenges. Yet many operations still rely on paper-based or fragmented systems that limit visibility and delay decision-making. 

Emydex helps poultry processors move beyond these constraints by enabling real-time data capture and operational insight directly from the factory floor. 

All information is right at my fingertips.”
Phil Wise, Plant Manager at Murray’s Chicken 

Emydex supports poultry processors by providing real-time visibility across production, quality and traceability, enabling teams to make informed decisions directly from the factory floor. 

Proven in poultry operations worldwide 

Emydex solutions are trusted by poultry processors across multiple regions. Companies such as Murray’s Chicken, Forresters Chicken and Rosie & Jim use Emydex to support daily operations, improve visibility and embed traceability into their processes. 

With accurate, live production and quality data available instantly, teams can act in the moment rather than relying on retrospective reports.  

The difference between before Emydex and after Emydex is like night and day.”
John Acornley, Finance Director at Forresters Chicken 

Meet the Emydex team at IPPE 2026 

During IPPE 2026, our CEO, David McMahon, and Cody Musclow, will be on site meeting poultry processors to discuss operational challenges and opportunities for digital transformation. 

Meetings are focused on understanding your operation and exploring how real-time data and connected systems can support your goals. 

Book a meeting in advance 

If you are attending IPPE 2026 and would like to meet the Emydex team, we invite you to book a meeting or live demo in advance. 

  • BAADER Booth C31159 
  • 27–29 January 2026 | Atlanta 

Book a meeting with Emydex at IPPE 2026 

 

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CEO Reflections 2025


As we reflect on a defining year for Emydex, this article highlights key achievements and the strategic direction shaping 2026.

A Year of Growth, Innovation, and Industry Leadership 

As we close the chapter on 2025 and step into a new year, below are my reflections on what has been an extraordinary year for Emydex Technology. A year marked by significant achievements across our customers, projects, people, and partnerships – each reinforcing our commitment to innovation and excellence in the global food processing industry. 

Celebrating Our Successes in 2025 

Industry Standard Project: Setting the Benchmark 

A recurring theme throughout the year has been a major new product development initiative, our Industry Standard Systems project, now in its fourth year. Known internally as Project Vexillum (the Latin word for ‘standard’), this project initially focused on Beef and Lamb but will expand in 2026 to include other species, such as Pork, Poultry as well and Value-Added products. Our goal is clear: to establish a unified, best-in-class standard that drives consistency, compliance, and innovation across the industry. This project reflects our long-term vision to lead the digital transformation of food processing worldwide.  

The first customer rollouts of our new Industry standard systems occurred in 2025, with Irish County Meats going live with Emydex’s new Lamb Industry Standard system in their flagship Camolin plant in Co. Wexford in Ireland, followed soon after with Sustainable Beef in the US going live with our Beef Industry Standard system in May 2025. This new greenfield, state-of-the-art plant in North Platte, Nebraska, employs over 850 local people. It is currently processing 1,200 head of cattle per day, with plans to increase throughput to 1,500 at full capacity. 

Customer Partnerships and Global Expansion 

2025 saw Emydex deepen relationships with leading processors worldwide, from red meat to poultry and beyond. Our collaboration with BAADER continued to flourish, enabling us to deliver integrated digital solutions across multiple species and markets. Together, we expanded into new territories and celebrated milestones such as supporting Murray’s Chicken in New York. These partnerships underscore our ability to combine cutting-edge technology with industry expertise to deliver measurable value for our customers.  

In the UK, we delivered significant advancements to some of our key UK customers. Forresters Chicken continued operating our Emydex Quality Management System, supporting their existing Emydex MES modules for packing and labelling. Corvedale Fresh (previously Euro Quality Lambs) received regulatory enhancements, including AHDB deadweight sheep price reporting, building on its established lamb kill-line system. Dawn Meats UK (trading as Dunbia) expanded their roll-out of Emydex Quality Management across multiple UK plants, with agile development delivering site-specific and group-wide improvements to strengthen compliance and quality processes. In Scotland, Emydex is working with Vivers Scotlamb to roll out our Lamb Industry Standard MES system across Kill Line, Packing, and Warehousing. The project includes a custom Lamb Grading form to streamline operations and reduce costs, with commercial terms agreed to enable implementation. 

In Africa, Emydex supported Meatco in Namibia with the commissioning of two new slaughter and carcass loadout plants north of the veterinary fence, following the successful Rundu site go-live in August. For Botswana Meat Commission (BMC) in Botswana, Emydex continues to provide enterprise-level processing solutions, reinforcing its role as the technology partner for the region’s largest beef processor. Both projects highlight Emydex’s focus on scalable systems and operational efficiency to meet throughput and licensing requirements across Southern Africa. 

In Australia, Emydex was successfully implemented into leading Lamb processor, WAMMCO’s production facility in Katanning (WA), with Goulburn (NSW) due to go live in January, delivering advanced capabilities in livestock processing, production management, and integrated financial operations. This transformation strengthens efficiency, traceability, and compliance throughout the organisation. The next phase will see both plants achieve full go-live, alongside the introduction of additional modules, including Warehouse Management and export Sales Order Processing, as well as the newly developed Meat Messaging add-on, ensuring continued innovation and operational excellence.  

2025 also saw the appointment of Shane Hayes as General Manager for the region, as he relocated back to his native home in Adelaide with his family. I joined Shane for a two-week road trip across Australia and New Zealand in November, attending customer and prospect meetings in Western Australia, Queensland, NSW, South Australia, as well as both North and South Islands in New Zealand. GM Australasia appointment. 

In New Zealand, we completed the implementation of Emydex’s Manufacturing Execution System across all six Silver Fern Farms beef plants. This milestone delivers improved traceability, consistent processes, and enhanced reporting across the network. The current focus is on Venison and Lamb, with continued progress toward a fully integrated operational environment. 

Major Projects and Product Innovation 

We made significant strides in product development, particularly with two flagship product development initiatives: 

  • Carcass Cutting Specifications 
  • Bill of Materials and Recipe Yield 

These projects are not just technical upgrades – they represent a leap forward in operational efficiency and data-driven decision-making for our clients. They also set the stage for future opportunities across processing plants globally.  

Our People: The Heart of Emydex 

Behind every success story is a team of dedicated professionals. In 2025, Emydex was once again certified as a Great Place to Work®, a testament to our culture of trust, collaboration, and innovation. With 80% of employees rating Emydex positively, we continue to prove that when our people succeed, our customers succeed too. 

Companywide highlights 

In August 2025, our annual Emycon event took place. This global team conference event connected teams across Ireland, Canada, ANZ, the US, UAE, India, Italy, Poland, Slovakia & Colombia; BAADER joined, reflecting momentum in collaboration. 

Thought leadership & exhibitions 

Traceability guidance and participation at both the IPPE trade show in Atlanta and IFFA in Germany showcased Emydex’s expertise to the wider market. 

Looking Ahead: Goals and Ambitions for 2026 

As we enter 2026, our ambitions are bold and focused: 

  • Accelerate Delivery and Go-Live Milestones: We are committed to shortening sprint cycles and improving turnaround times, ensuring faster deployment and greater responsiveness for our clients. 
  • Expand Industry Standard Across Species: Building on our success in beef and lamb, we will extend our standards to pork, poultry, and value-added products, reinforcing Emydex’s role as a global benchmark. 
  • Drive Sustainability and Compliance: With sustainability moving from differentiator to expectation, we will embed transparency and environmental responsibility into our solutions, helping customers meet evolving regulatory and consumer demands.  
  • Leverage AI and Data Analytics: We will continue to invest in advanced analytics and automation to enable smarter decision-making and operational excellence across the supply chain. 

A Message of Gratitude and Optimism 

None of this would be possible without the trust of our customers, the dedication of our people, and the strength of our partnerships. As we look to 2026, we do so with confidence and excitement. The challenges ahead are real: tightening supply chains, evolving consumer expectations, and the need for greater sustainability, but so are the opportunities. Together, we will continue to innovate, lead, and deliver solutions that shape the future of food processing. 

Thank you for being part of this journey. Here’s to a successful and transformative year ahead. 

David McMahon, CEO, Emydex Technology 

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Sustainable Beef. Built by Cattlemen. Powered by Technology.

Emydex is proud to announce the successful go-live of its Production Management (MES) and Quality Management (QMS) software systems at Sustainable Beef, a newly launched state-of-the-art beef processing facility in North Platte, Nebraska, USA.

After months of collaboration on design, validation, and testing, the Emydex North American team arrived on site in May 2025 to oversee the final setup, configuration, and support for the system’s first operational phase. This milestone marks the deployment of our newly developed Emydex Beef Industry Standard software solution across the plant. It strengthens our partnership with one of the most forward-thinking beef processors in the United States.

About Sustainable Beef

Founded with a vision to bring transparency, efficiency, and shared value to every part of the beef supply chain, Sustainable Beef’s North Platte facility now employs over 850 local people and is designed to process up to 1,500 cattle per day at full capacity. The plant is projected to contribute more than $1.2 billion annually to Nebraska’s economy, underscoring its commitment to community-driven beef production and regional growth.

Initial Contact

The journey began in March 2023, when Sustainable Beef’s project consultants selected Emydex as their MES partner, citing our proven ability to integrate with modern, complex plants and deliver robust, scalable solutions. This was no ordinary implementation. The entire business, including construction, equipment, people, and processes, was being built from the ground up. Agility, deep industry knowledge, and adaptability were essential throughout the project cycle.

Requirements Analysis

Most requirements analysis was conducted remotely via online workshops, mapping the ‘expected future state’ of a plant still under construction. Challenges included undefined SOPs and uncertainty to hardware locations, as many staff were hired only close to go-live. Emydex visited the plant in November 2024 to review key processes and touchpoints, incorporating US-specific requirements such as Packers and Stockyards Act compliance and USDA grading processes into our solution.

 

Implementation & Testing

Leveraging our new Beef Industry Standard design and reusable components, Emydex minimised custom development and accelerated timelines. The Emydex Beef system delivered to Sustainable Beef required few development changes, with configuration and training managed by an Emydex team of project managers, business analysts, and software engineers on site. Rigorous testing, including dry runs of the kill floor chain using ‘orange cows’ (orange builders’ buckets) ensured system stability and readiness for live operations.

Kill Chain Testing

 

Operator Training

System Go-live

In June 2025, Emydex supported Sustainable Beef through a phased go-live approach, starting with core MES and QMS functionalities. Our on-site team worked side-by-side with plant personnel to:

  • Validate real-time data flows across grading, ERP, and labelling systems.
  • Provide hands-on training for operators and supervisors.
  • Troubleshoot and fine-tune integrations with MEQ grading, Vande Berg Scales, and Business Central ERP.

The first cattle were processed under the new system without disruption – a testament to the collaborative effort and meticulous planning by both teams.

Customer Perspective:

Go-live today was a success! There were tense moments, but overall, today went very well. The hundreds of hours dedicated to this aspect of the plant opening and operating paid off.  Our initial goal was achieved. ”

Kris Smith, Manager of Information Technology – Sustainable Beef, LLC

Post Go-live: Driving Continuous Improvement

Since go-live, Sustainable Beef has rapidly scaled production, recently surpassing 1,300 head in a single day. Emydex continues to provide:

  • Remote and on-site support to optimise workflows.
  • Performance monitoring to ensure system reliability.
  • Integration enhancements, including connections with FPEC for trim products and EDI updates for major customers like Walmart.

These efforts ensure Sustainable Beef remains at the forefront of traceability, efficiency, and compliance, setting a benchmark for the US beef industry.

Customer Perspective:

We’re moving from reactive mode to steady development. The system is central to our operations and is helping us ramp up production efficiently.”

Manager Sustainable Beef, LLC

A Foundation for the Future

With production ramping up and systems delivering real-time insights, Sustainable Beef stands as a blueprint for transparent, efficient, and community-focused beef processing. For Emydex, this project represents a significant milestone in the United States and a reference point for future growth in the region.

 

Want to learn more about how Emydex supports beef processors with traceability, efficiency, and compliance systems?
[Contact us today to schedule a demo.]
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Emydex Visits Silver Fern Farms Te Aroha and Pacific Plants

During their latest operational tour across Australasia, Emydex CEO David McMahon and General Manager – Australasia Shane Hayes visited two Silver Fern Farms (SFF) beef processing plants in New Zealand: Te Aroha and Pacific (Hastings).

The visits reinforced the strong partnership between Emydex and New Zealand’s leading red meat processor and highlighted the continued evolution of digital transformation across the SFF network.

Strengthening a Proven Partnership

Silver Fern Farms has been working with Emydex since 2020 to modernise production management, traceability and data visibility across its beef plants.

With both Te Aroha and Pacific live on Emydex, all six SFF beef primary butchery sites are fully completed.

David McMahon commented:

“These visits reaffirm the strength of our collaboration with SFF and highlight the real impact that digital transformation can have on plant performance, visibility and decision-making across the network.”

Insights From the Plant Floor

The visits allowed the Emydex team to observe production flows, terminal usage and operator interactions directly on the factory floor. This hands-on engagement ensures that future improvements, refinements and upcoming deployments can be aligned with the operational reality of each site.

Shane Hayes added:

“It was great to meet the plant teams in Te Aroha and Pacific and see firsthand how they’re using Emydex day-to-day. Their feedback is essential as we continue to improve and scale the solution across new species and plants.”

The Emydex team would also like to acknowledge the support received during the visits. Special thanks to Jeff Hulena for travelling to shadow both plant tours, and to Dylan Marsh for accompanying the Pacific visit. We also appreciate the time and insights shared by plant managers Namu Searancke-Henderson at Te Aroha and Cory Hogg at Pacific, who hosted the team on site.

Go-Lives at Pacific and Te Aroha

Both plants have successfully gone live on Emydex MES as part of Silver Fern Farms’ multi-year digital transformation programme, supported by strong collaboration between SFF and Emydex teams.

Pacific (Hastings)

The Pacific site completed its transition from a legacy CRS system to Emydex through a structured deployment, including a custom liveweight solution tailored to the site’s requirements and the rollout of SFF BI V2, providing enhanced data insights.

SFF’s Chief Transformation Officer, Matt Ballard, praised the progress, describing the milestone as a significant step forward for the beef network.

Te Aroha

Te Aroha was the fourth SFF beef primary butchery site to adopt Emydex MES, a deployment that has since proven highly stable and effective across all plant operations.

Its long-term performance continues to demonstrate the adaptability of the Emydex platform to different operational layouts and species-specific workflows.

Looking Ahead

With the beef network nearing completion, the next phase will focus on expansion into venison and lamb, continuous improvement initiatives and further standardisation across the SFF group.

The New Zealand plant visits strengthen collaboration and ensure both teams remain aligned as SFF advances its long-term digital transformation journey.

Book a Discussion With Our Team

Learn how Emydex can support your plant’s digital transformation with robust MES, traceability and production control solutions.

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Emydex Australasia Tour 2025

Strengthening Partnerships Across Australia and New Zealand 

During the first two weeks of November, Emydex CEO David McMahon travelled from Ireland to join Shane Hayes, General Manager Australasia, on a strategic tour across Australia and New Zealand. As a global provider of MES and traceability software solutions for the food processing industry, Emydex places strong importance on maintaining close relationships with customers, partners, prospects and regional teams. This tour reinforced our commitment to supporting operational efficiency, supply chain visibility and digital transformation in the Australasian market. 

It was a fantastic experience reconnecting with our customers, partners and Emydex colleagues across Australia and New Zealand. The warm welcome, openness and trust shown throughout the journey made these two weeks incredibly valuable for us as a company.”
David McMahon, CEO, Emydex 

Reinforcing Strategic Relationships in Australia  

The tour began in Australia with a series of visits to key customers, trusted partners and high potential prospects. 

In Western Australia, David and Shane visited Harvest Road Group and  WAMMCO International, strengthening alignment on current projects and operational priorities. 

In Queensland, they met with the SunPork Group and visited the Emydex team based in Brisbane to discuss ongoing initiatives and celebrate important internal milestones. 

Meeting With Key Industry Stakeholders in New Zealand  

After the initial visits in Australia, the tour continued in New Zealand. 

David and Shane visited Silver Fern Farms at the Te Aroha and Pacific sites to gain insight into day-to-day operations and observe how data-driven systems support decision-making across the plants. 

In Auckland, they met with Wilson Hellaby to discuss current initiatives and future plans for the region. 

The tour also included time with Emydex colleagues across the country. 

It was a pleasure meeting so many of our customers and colleagues across the region. Each visit strengthened our relationships and reinforced the importance of staying close to the operations we support.”
Shane Hayes, General Manager Australasia, Emydex 

Advancing Conversations Across Australia  

Following the visit to New Zealand, David and Shane returned to Australia. 

They visited O’Connor Beef in Victoria and Junee Prime Lamb in New South Wales, focusing on project progress and operational insights. 

Emydex also extends appreciation to our long standing partners at Linco Food Systems for their continued collaboration and support across multiple Australian states. 

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A Tour Focused on Insight and Collaboration 

Across both Australia and New Zealand, the tour was defined by meaningful discussions, onsite insights and time spent strengthening relationships with customers, partners and internal teams. These interactions help ensure that Emydex remains closely aligned with the needs of the market and continues to support food processors with technology that enhances control, visibility and performance. 

This tour has been invaluable in strengthening our relationships across Australia and New Zealand. The engagement, openness and trust shown by our customers, partners and colleagues reinforced the importance of being present in the region and continuing to support their operations with clarity and commitment.”
David McMahon, CEO, Emydex 

Speak With Our Team 

If your organisation is working to improve operational visibility, enhance quality control or advance its digital strategy, our team is ready to support you. We welcome the opportunity to understand your goals and explore how Emydex solutions can add value to your operations. 

Book a meeting with our team today. 

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Silver Fern Farms Pacific Site Goes Live with Emydex Beef Processing Software

The successful implementation of Emydex software at the Pacific (Hastings) site marks another important milestone in the five-year partnership between Emydex and Silver Fern Farms (SFF). This is the sixth primary butchery site for beef processing within the SFF network to go live with Emydex’s traceability and production control systems. 

A trusted partnership in New Zealand’s red meat industry 

Silver Fern Farms is one of New Zealand’s leading red meat companies, recognised for its focus on quality, sustainability and innovation. Since 2020, Emydex has worked alongside the SFF team to deliver tailored software solutions that optimise operations, enhance visibility and support data-driven decision making across the company’s beef processing plants. 

Custom deployment for a site with unique requirements 

The go-live at Pacific followed a structured deployment approach, beginning with the transition from the legacy CRS system to Emydex. Barrel testing was conducted in advance to simulate real animal processing and ensure system readiness. 

Due to the specific layout of the Pacific site, liveweight data needed to be captured before the stunning stage. To accommodate this, Emydex designed and implemented a custom indicator terminal that replicates the standard liveweight functionality while integrating seamlessly into the existing process. 

Efficient delivery and strong collaboration 

As with previous deployments, the Pacific rollout was executed smoothly, with only minor issues quickly resolved by the combined efforts of the on-site and remote support teams. This go-live also included the rollout of SFF BI V2, the latest version of Emydex’s business intelligence platform. The updated solution enhances access to production insights and enables faster, more informed decision-making across operations. 

Positive feedback from the SFF team 

Feedback from Silver Fern Farms has been extremely positive. Matt Ballard, Chief Transformation Officer, shared: 

Great Moment! Our legacy CRS system is now retired across all our six beef only plants! Keep going team!” 

This successful go-live reinforces the strength of the partnership and the shared commitment to continuous improvement across the SFF network. 

Looking ahead 

The successful go-live at Pacific confirms the effectiveness and adaptability of the Emydex platform across Silver Fern Farms’ operations. The implementation has proven to be both efficient and beneficial for on-site teams, reinforcing the strength of the ongoing collaboration. With all six beef processing sites now live or nearing completion, the focus will soon shift to supporting Silver Fern Farms as they prepare to roll out Emydex systems across new species, including venison and lamb, in the near future. 

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